According to reports, The Voice Kids UK has only attracted applications from 1,000 children.
The Sun claims that ITV bosses are feeling worried by the lack of interest in the show, which aims to give a child between the ages of seven and 14 the chance to kick off a recording career.
They have went on to claim that more adverts have been paid for in hope to attract more eager hopefuls.
“There’s barely 1,000 kids on the list which isn’t many to pick from,” a source told the paper. “They have splashed out on adverts in a bid to persuade more to apply.”
In comparison, a staggering 14,000 wannabes have signed up so far to audition for the main The Voice show.
The Voice Kids will be hosted by Emma Willis and Will.i.am is the first star to be confirmed as a judge for the spin-off. It is understood another two coaches will join Will on the kids show and not four which is on the main show.
Will.i.am will be doing both shows and said at the time: “I’m delighted to be continuing The Voice UK on ITV and being a voice of direction and guidance for the usual suspects. And I’m thrilled to add The Voice Kids to the mix.”
As well as the main The Voice Kids show, there will also be a spin-off programme on ITV2 – similar in style to The Xtra Factor, the spin-off of The X Factor.